The brief

Arrange an annual three-night incentive trip with a difference for 160 guests. The client had already experienced trips to destinations such as Monte Carlo, Rome, Marrakech and Barcelona, but this year it was time for somewhere out of the ordinary. It also had to be cold. We knew exactly where to go.

The itinerary

  • Three nights staying at The Hilton Nordica.
  • The best of what Reykjavik has to offer.

The wow factors

Iceland is not your average, everyday destination. It is a unique country – quirky and vibrant – with fantastic food and astonishing scenery. The guests needed a trip that would capture this in all its brilliance.

What better way to start your trip than a Champagne reception and bespoke massages in the Blue Lagoon.

A trip to Reykjavik would not be complete without getting out into nature with a super jeep experience to the glacier, as well as visits to the Geysers and the spectacular Gullfloss waterfall. Seeing this wintry wonder is one thing, but it’s quite another to go snowmobiling on the glacier itself, taking in the sensational scenery and atmosphere in a very special way.

Back in town, a gala dinner was laid on at the historic Harpa Concert Hall, where the Icelandic choir sang as pre dinner entertainment.

A red hot experience in an ice cold city.


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