The brief

Put together a four-night programme that showed off the very best of London as an exclusive incentive for 38 of the client’s American employees as part of its President’s Club. It needed to impress right from the start, creating a trip of a lifetime as a real reward for the employees’ hard work.

The itinerary

  • One night at the Coworth Park Hotel in Berkshire.
  • Three nights at The Dorchester Hotel.

The wow factors

The party, travelling from the USA, weren’t instantly thrown into the melee of central London, but instead whisked off to the rolling Berkshire countryside to the stunning Coworth Park Hotel for an opening night of relaxation and exceptional comfort.

The next three nights were spent at The Dorchester – one of London’s most famous and prestigious hotels. With this as a base, it was time to explore.

First we took the group to the historic Hampton Court Palace for an exclusive look at the royal residence, followed by a private lunch in The Little Banqueting House within the grounds.

Guests were treated to some exceptional cuisine on this exclusive tour of the capital.

A private wine tasting and dinner was laid on at prestigious wine merchants, Berry Bros & Rudd. The party also ate in The Private Room at The Ivy – one of London’s most star-studded eateries.

Never far away from London’s historic landmarks, guests enjoyed a thrilling speedboat ride along The River Thames, followed by a trip back to the hotel in an original Routemaster bus.

To cap it all off, a spectacular gala dinner was arranged in the Tower of London, including a private tour of the Crown Jewels and experiencing first-hand the Ceremony of the Keys.

A London experience like no other.


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