• Location: Marrakech
  • Date: March 2013
  • Numbers: 180

Ulterior has organised and run the annual Icopal sales incentive for many years. Open to their clients, this is a very important event in the roofing calendar and because of the quality of the event, it is something that everyone wants to be a part of. With destinations like Cape Town, Arizona, Monte Carlo and the like under their belt, it was time to head to somewhere new. Somewhere exotic, where your senses are in for a pounding and where chilling out can be found amongst the hustle and bustle. So, Marrakech fitted the bill. The perfect solution, a unique city and somewhere aspirational that would drive the sales figures.

As the group is split between the north and south of England, a Monarch aircraft is chartered so that we can do a little stopover just adding to the experience. The flight leaves Manchester, and then stops off at Gatwick to allow the Southern contingent to board, and giving them their annual lie-in! However, the tables were turned in 2014 when the group went to Reykjavik, and the flight left Gatwick first.Oh, how they laughed in Manchester!

The Sofitel was the hotel of choice. Luxurious, Moroccan (goes without saying) with a (very) big pool, lots of sunbeds, a great spa, a cool bar and nightclub. With great views of the Atlas mountains, a perfect base for a few days away. The programme incorporated a night tour of the Jemaa el Fna, the bustling square that encompasses the culture of Marrakech. Loud, brash, colourful and fun. A place to eat, drink, engage and barter to your hearts content. The group had meals in some great local restaurants, a spot of belly dancing thrown in and a gala dinner at the beautiful Beldi Country Club.

And then it is over, back home and the trip becomes a collection of memories - but what great memories they were.

Sharon, many thanks to you and your team... for the exceptional quality of organisation and support afforded to the 2013 IMA trip... please pass on my thanks to Graham and the others.

James Robb, Regional Director Icopal limited

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